FACEBOOK ALGORITHM 2023 – HOW TO OPTIMIZE CONTENT DISPLAY?

Are your posts struggling to reach users? Do you wonder how the Facebook algorithm works? How can you optimize the display of your content to your customers on Facebook? In this article, let’s explore Facebook’s algorithm and ways to optimize the display of your content together with PRINCIO.

What is the Facebook algorithm?

The Facebook algorithm is a set of ranking rules for content on the platform. It determines what users see each time they open Facebook and in what order that content is displayed.

Essentially, the Facebook algorithm evaluates every post, ad, Story, and Reel. It scores the content and then arranges it in decreasing order of interest for each user. This process occurs every time users refresh their feed.

How does the FB algorithm work?

Since 2023, the Facebook algorithm identifies content relevant to a specific user based on three factors:

The content creator: You will see content from sources you frequently interact with, including friends and businesses.

Type of content: If you interact with videos most often, you will see more videos. Similarly, if you engage more with photo posts, you will see more photo posts.

Engagement level of the post (Popularity of the post): The algorithm prioritizes posts with higher engagement, especially from users you frequently interact with.

Additionally, Facebook removes community guideline-violating content. It reduces the distribution of content that people find offensive, such as misinformation and the use of language that violates community standards (violent language, harassment, gender discrimination, homophobia, racial discrimination, harmful stereotypes, profanity, etc.).

Currently, posts on Facebook are becoming more difficult to reach, especially for businesses, without advertising. The average reach for an unpaid post has decreased by more than 5%, and the engagement rate has dropped from 0.25% to 0.08% if you have more than 100k followers.

Regarding Facebook Watch, since it’s relatively new, there isn’t much algorithm for this content type. However, Facebook prioritizes original, high-quality videos without blurred logos from other platforms (e.g., TikTok).

So, what can we do to optimize the display of our content to our customers on Facebook?

Posting frequency and timing: The first post of the day usually receives the most reach. Each subsequent post is likely to receive fewer clicks, about 60 fewer clicks than the previous post.

Therefore, it’s best to post once or twice a day. Try to post the second post at least 6 to 9 hours after the first one and choose an appropriate time to post.

Use Facebook Stories: If you have more information to share, you can use Facebook’s Story feature to share your content. Surveys have shown that 62% of Facebook users are more likely to engage with businesses or products appearing in Stories.

Provide value in your posts: Think about the values your posts can bring to people. If your posts are valuable to readers, they will continue to follow you.

Initiate discussions and ask questions: Facebook is a platform for connecting people, so the Facebook algorithm is designed to meet this purpose. Facebook encourages users to create conversations and discussions with each other. Additionally, continuous discussions also help posts stay longer on the Facebook feed.

So, ask questions and encourage discussions in each of your posts. You can use questions like: Who…?; How…?; Why…?; What…?; …Facebook also prefers longer comments because they indicate that your post is more valuable. However, this also trades off with fewer people wanting to provide answers. Adjust your discussion questions to suit your purpose.

Avoid direct calls to action: You should not use phrases like “share this video,” “comment below,” or “tag your friends.” You should not only avoid writing them in your post but also avoid doing so in your videos because the Facebook algorithm “listens” to every word you say. Instead, you can use different phrases or use emojis to illustrate actions.

Understanding how the Facebook algorithm works will help you easily implement your social media communication plan.

✨Contact PRINCIO now to explore exciting and effective digital conquest strategies.